How we Hatched
HATCH was born inside a fashion brand. This has given us the direct exposure to the pain points and constrains of traditional, sample-based, showroom appointments. Packaging that together with the feedback we collected from sales people all over the world, we created a solution. The Digital Showroom – the original digital wholesale selling experience.
2016 – AMSTERDAM
Many iterations later, the digital selling community was asking for more. We had scaled the Digital Showroom to 5 locations across Europe and were ready to take on the big challenge: the first fully digital season at Tommy Hilfiger HQ in Amsterdam. No samples. Only digital showrooms. Boy that was intense!
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2018 – WORLDWIDE
Just when we thought it couldn't get more interesting, a second brand knocked on our door: Calvin Klein. CK was looking to join the digital gang that its sales teams and wholesale buyers kept talking about. This was a pivotal moment: the Digital Showroom platform became multi-brand. This was the moment that we realized our product could add value to even more brands, maybe even beyond PVH.
2020 – AMSTERDAM
THE BIG YEAR. The year HATCH hatched. When we first started offering the Digital Showroom and our transformation services externally.
2020 – MADRID
A proud and humbling moment for HATCH: our first external customer! And what a customer - a vibrant brand with a great team.
2014 – AMSTERDAM
Where it all began! At Tommy Hilfiger in Amsterdam. After weeks (maybe months?) of sitting in sales appointments - listening, observing, documenting - we were ready to validate our first Digital Showroom prototype with the experts: the Tommy Hilfiger sales teams. We had no idea we were onto something that good.
2017 – WORLDWIDE
From that moment on, every Tommy Hilfiger sales office wanted its piece of this digital selling revolution, so we spent the next months working on scaling. We scaled geographically: opening digital showrooms all across Europe. We trained hundreds of new sales users in digital selling. And we built a more robust software experience. With a 2000% user growth, it was quite a year!
2018 – WORLDWIDE
After tons of learnings and experiences Tommy Hilfiger reached 100% digital sales for all its own showrooms. That means Digital Showrooms in 27 showrooms across the globe and more than 600 sales associates selling faster, smarter and more sustainably. And Calvin Klein was adopting digital selling at lightening speed in Europe - following in Tommy's footsteps.
2020 – AMSTERDAM
We also made huge strides in our product in 2020: pivoting from an in-showroom digital experience to a digital experience that you can access anywhere, anytime! HATCH DS also introduced exciting new features such as Product Scaling and Product Videos into the platform.
