change fashion for good

Are you excited about the potential that technology brings to fashion?

This is us

Who Are We?

A Team Born From Fashion

HATCH is a B2B SaaS startup born from fashion and built for fashion. We are passionate about digitizing wholesale selling for fashion brands. We do so through our Digital Showroom & Transformation Services, tackling the inefficiencies and waste of wholesale selling and making it smarter, faster and more sustainable.

A Better Sales Experience

HATCH Digital Showroom and Transformation Services bring wholesale selling for fashion into the digital age. A digital selling experience that outmatches the traditional way of selling and increases sustainability, speeds up time to market, makes brands more sustainable and sales users more successful.

Using a Workstation in the Digital Showroom
HATCH-oween 2019
Using the Theatre setting of the Digital Showroom
HATCH-oween 2021

What We Do

Our Digital Showroom is used by big fashion brands like Tommy Hilfiger and Havaianas, who use it to drive the majority of their wholesale revenue. Our users sell over EUR 2 billion worth of merchandise through the digital showroom annually. And it’s our aim to remain the product of choice for digital selling in fashion.

Learn more about the Digital Showroom

Digital Showroom in use
Digital Showroom in use


Our team operates with a supreme sense of ownership. We are curious beings, always looking to learn. We know that there’s still a lot to discover and we are humble towards the opportunity. At the same time, we are quietly confident in our ability to digitize wholesale fashion. We build on each other’s ideas, we debate the idea, not the person and we used to love a good party.

Learn more about HATCH →

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