Join us to change fashion for good.


Who we are

A Startup born from Fashion

HATCH is a B2B Software as a Service (SaaS) startup born from fashion and built for fashion. We are passionate about digitizing wholesale selling for fashion brands. We do so through our Digital Showroom & Transformation services, allowing for powerful moments between fashion brands and retailers; tackling the inefficiencies and waste of wholesale selling and making it smarter, faster and more sustainable.

What we do

A better wholesale experience

HATCH is the team behind the industry leading Digital Showroom solution for Tommy Hilfiger & Calvin Klein. Now a standalone business, we are bringing the same Digital Showroom to the wider fashion industry as a SaaS product.

HATCH’s Products & Services bring wholesale selling for fashion into the digital age. A digital selling experience that outmatches the traditional way of selling and increases sustainability, speeds up time to market, makes brands more sustainable and sales users more successful.

HATCH Digital Showroom & Transformation

HATCH aims to transform the fashion industry by creating digital experiences that make wholesale selling smarter, faster & more sustainable. We are incredibly proud of being the frontrunners at the intersection of fashion & technology and are driven to set fashion brands up for the unknowable future. This is no easy feat!

Our Digital Showroom is used by big name brands in fashion like Tommy Hilfiger and Havaianas, who use it to drive the majority of their wholesale revenue. Our users sell over EUR 2 billion worth of merchandise through the digital showroom annually. And it’s our aim to remain the product of choice for digital selling in fashion, delivering an experience that is many times better than selling the traditional, sample-based, way.


Pushing this mission of digital selling is a close-knit, lean, high performing team with talent coming together from all over the world. From technical geniuses to product masters, from strategy sharks to transformation experts, the team shares a set of HATCH values that makes it an exceptional one. See ABOUT HATCH to learn more about our history and our values.

HATCHIES operate with a supreme sense of ownership. We are curious beings, always looking to learn. We know that there’s still a lot to discover and we are humble towards the opportunity. At the same time, we are quietly confident in our ability to digitize wholesale fashion. We build on each other’s ideas, we debate the idea, not the person and we used to love a good party. Yes, we miss that.

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