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HATCH Connect: an immersive remote selling experience for brands and retailers

Digital Showroom startup HATCH launches HATCH Connect: an immersive remote selling experience for brands and retailers.

Amsterdam, the Netherlands (April 2021): PVH-backed startup HATCH is launching HATCH Connect, its latest addition to their Digital Showroom platform. HATCH Connect enables customers to conduct virtual appointments directly from the Digital Showroom without having to use additional software such as Google Hangouts, Zoom, or Webex. It offers a hassle-free experience for wholesale brands to connect with buyers and share their collections at the click of a button.

“Sales teams were having a hard time connecting with their buyers as they jumped between video conferencing and sales tools. Not being able to see a reaction to the latest and greatest their collection had to offer really broke the flow of the conversation.” Says Blaine Holt, Head of Product at HATCH.

Deliver a high definition experience

HATCH Connect enables brands to wow buyers with high fidelity inspirational and seasonal videos without loss in sound or picture quality. Brands can provide buyers a high definition view of their entire digital collection and marketing content, allowing them to experience the collection as if they were in the physical showroom.

Click and Connect

Working with video conferencing apps isn’t always the smoothest especially for buyers. With HATCH Connect, buyers no longer have to download anything or face a barrage of prompts to jump into a virtual appointment. Click. Add a name. Connect. Three simple steps is all it takes for buyers to be ready for the virtual appointment. All brands need to do is share a link to their presentation.

Live Collaboration

With HATCH Connect, brands never get to miss a moment to connect with their customer and experience their reaction as they guide them through their latest collection. No more switching between apps, no more asking “Can you see my screen?”. Built-in communication, gossip and chit-chat included.

Screen sharing within HATCH Connect makes it so much easier to switch between the Digital Showroom and your desktop, browser, or any other app if needed – yet staying connected to your customer at all times. This means brands don’t need 2 apps to meet with buyers.

“Wholesale selling is changing rapidly. Both brands and buyers are starting to adjust to – and sometimes even prefer – remote selling appointments. By launching HATCH Connect, we’re leveling the playing field between physical and remote appointments,” says Anne-Christine Polet, who leads HATCH.

“Our focus has always been on making wholesale selling more efficient and less wasteful. By enabling brands to conduct remote appointments with confidence and provide their buyers with an immersive, branded experience that is on-par with a real-life meeting, we’re taking another big step to unlock waste reduction in terms of time, samples and travel in the wholesale selling process.”

For more information on HATCH Connect, visit our website

About HATCH

HATCH (hatchstudio.co) is a Software as a Service (SaaS) startup born from fashion and built for fashion. We enable fashion brands to digitize wholesale selling through our Digital Showroom & Transformation services, allowing for engaging storytelling moments between fashion brands and retailers; tackling the inefficiencies and waste of wholesale selling and making it smarter, faster and more sustainable.

HATCH Digital Showroom is used by big name brands in fashion like TOMMY HILFIGER, Clavin Klein and HAVAIANAS®. It’s our aim to remain the product of choice for digital selling in fashion, delivering an experience that is many times better than selling the traditional way.

HATCH Contact

Anne-Christine Polet, Head of HATCH
acpolet@hatchstudio.co

HATCH x JOOR collaborate on Digital in-showroom software

PVH Corp.-Backed Hatch Signs Commercial Partnership with Industry Leading JOOR to Expand Adoption of Digital In-Showroom Technology

AMSTERDAM, THE NETHERLANDS OCTOBER 21, 2020 — HATCH, an innovation entity backed by PVH Corp. [NYSE: PVH], owners of TOMMY HILFIGER and Calvin Klein, and JOOR, the world’s leading digital wholesale platform for fashion, beauty and home, announce they have signed a commercial partnership. Per the strategic agreement, the HATCH Digital In-Showroom software will be included in JOOR’s service offering to its customers, accelerating the adoption of the innovative technology among brands. The partnership marks a bold step in HATCH’s vision to digitize wholesale selling, and also supports JOOR’s mission to create one innovative digital ecosystem where all brands and retailers can meet to efficiently and profitably grow their wholesale business.

“We look up to JOOR for their position as an industry leading platform that is transforming the wholesale industry, and are excited that the HATCH Digital In-Showroom technology can play a part in elevating their offering to customers” said Anne-Christine Polet, SVP, Digital Ventures (HATCH), PVH Europe “It further demonstrates the value that the HATCH software can bring to the fashion industry.”

The HATCH Digital in-Showroom technology focuses on the traditional in-showroom experience, offering brands an intuitive way to digitize their physical wholesale appointments. First developed in 2014 by PVH Corp., the Digital In-Showroom technology has since revolutionized the wholesale selling process for Tommy Hilfiger and Calvin Klein. HATCH, leveraging its five years of fashion-tech expertise and real-world learnings, has been bringing since January 2020 the Digital In-Showroom technology to the wider fashion industry through a SaaS model: a software licensing model in which access to the technology – hosted on the cloud – is provided on a subscription basis. Based on this expertise, HATCH also offers Digital Transformation consultancy services to ease a brand’s transition into the future of wholesale selling.

“PVH’s HATCH is at the forefront of modernizing digital in-showroom commerce,” explained Kristin Savilia, CEO, JOOR. “JOOR brands and retailers have come to expect the latest innovations from our company. Integrating HATCH into our service offering will make the overall buying experience for our customers richer, and we are pleased to partner with HATCH to deliver it.”

Under the new partnership, JOOR will offer select brands exclusive and seamless access to HATCH’s Digital in-Showroom software. Founded in 2010, JOOR has put the entire buying process online to make wholesale smoother and smarter for both brands and retailers. JOOR connects over 8,600 brands with 200,000 retailers across 144 countries every day, with three quarters of the world’s luxury brands using the JOOR platform to conduct their wholesale business. JOOR’s industry-standard platform enables the buying process and extends through the entire purchase and delivery cycle, complete with reporting that offers rich post-season insights.

About HATCH

HATCH (hatchstudio.co) is a Software as a Service (SaaS) startup born from fashion and built for fashion. We enable fashion brands to digitize wholesale selling through our Digital Showroom and Transformation services, allowing for engaging storytelling moments between fashion brands and retailers; tackling the inefficiencies and waste of wholesale selling and making it smarter, faster and more sustainable.

HATCH Digital Showroom is used by big name brands in fashion like TOMMY HILFIGER and Calvin Klein. It’s our aim to remain the product of choice for digital selling in fashion, delivering an experience that is many times better than selling the traditional way.

HATCH Contact:

About JOOR

JOOR is the world’s industry-standard wholesale platform for fashion, that transacts over $1.5Bn in GMV every month. More than 8,600 brands and over 200,000 curated fashion retailers across 144 countries connect on the platform every day. With a commitment to fueling the advancement and growth of both brands and retailers, JOOR provides an ecosystem that combines dynamic virtual showrooms with collaborative tools including JOOR Passport, which centralizes the trade show experience across multiple fashion events.  JOOR users have greater flexibility, visibility, performance and insights into their business. JOOR is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo. For more information visit: JOOR.com.

Contact Information: 

HATCH signs HAVAIANAS® as first customer to license its digital showroom software

PVH CORP.-BACKED START-UP HATCH SIGNS HAVAIANAS® AS FIRST CUSTOMER TO LICENSE ITS DIGITAL SHOWROOM SOFTWARE

  

AMSTERDAM, THE NETHERLANDS (OCTOBER 2020) – Innovative start-up HATCH, backed by PVH Corp. [NYSE: PVH], owner of a portfolio of iconic brands including TOMMY HILFIGER and Calvin Klein, has signed the globally renowned flip flop brand HAVAIANAS® as its first customer to license its Digital Showroom software. Operating at the intersection of fashion and technology, HATCH is pioneering a fully digital-guided wholesale selling experience. The implementation of HATCH’s Digital Showroom technology has enabled HAVAIANAS® to conduct its 2021 selling season entirely digitally, practically eliminating all physical samples. 

 

First developed in 2014 by PVH Corp., the Digital Showroom technology has since revolutionized the wholesale selling process for Tommy Hilfiger and Calvin Klein. Since January 2020, start-up HATCH has been leveraging its five years of fashion-tech expertise and real-world learnings to bring the Digital Showroom to the wider fashion industry through a SaaS model: a software licensing model in which access to the technology – hosted on the cloud – is provided on a subscription basis. Based on this expertise, HATCH also offers Digital Transformation consultancy services to ease a brand’s transition into the future of wholesale selling.

 

“Working with HATCH has been an exciting and transformative experience for HAVAIANAS®” said Merel Werners, EMEIA Marketing Director at HAVAIANAS®. “We have been very impressed by the combination of technology and the human touch, and how HATCH puts the brand first in a digital way so that the Digital Showroom feels completely HAVAIANAS®. The process has been seamless and we look forward to partnering with HATCH and collaborating on future innovations that will make digital selling even more successful”. 

 

“The digitization of wholesale selling plays a critical part in driving a more efficient, more resilient and more sustainable fashion value chain,” said Anne-Christine Polet, SVP Digital Ventures (HATCH), PVH Europe. “By partnering with HAVAIANAS®, we will gain valuable insights to fuel the innovation process and make the HATCH Digital Showroom even more effective. This is the future of fashion and we’re excited to see the technology take on the industry.”

 

HAVAIANAS’® focus on digitizing its near sixty-year-old brand was accelerated by the COVID-19 crisis, with traditional wholesale selling methods no longer an option. The flexibility built into the Digital Showroom software allowed for the company to conduct remote appointments with customers; provided an effective sales process that also incorporated the HAVAIANAS® brand’s storytelling; and removed the need for multiple wholesale selling tools and software. HATCH’s consultancy services further supported the onboarding of HAVAIANAS’® European sales force. All teams were set up within eight weeks with the support of HATCH masterclasses and training on digital selling, and the intuitive nature of the Digital Showroom. 

 

By removing the need for physical samples, the HATCH Digital Showroom improves speed to market, enabling brands to give customers what they want faster than ever before, better optimize their assortments, and take a positive step towards a more sustainable future for the industry. 

About HATCH

HATCH (hatchstudio.co) is a Software as a Service (SaaS) startup born from fashion and built for fashion. We enable fashion brands to digitize wholesale selling through our Digital Showroom & Transformation services, allowing for engaging storytelling moments between fashion brands and retailers; tackling the inefficiencies and waste of wholesale selling and making it smarter, faster and more sustainable. 

 

HATCH Digital Showroom is used by big name brands in fashion like TOMMY HILFIGER, Clavin Klein and HAVAIANAS®. It’s our aim to remain the product of choice for digital selling in fashion, delivering an experience that is many times better than selling the traditional way. 

 

  • HATCH Contact

comms@hatchstudio.co

 

About HAVAIANAS®

Created in 1962 HAVAIANAS® have been bringing Brazilian spirit all around the world through the legendary rubber sole and bright joyful designs.

 

HAVAIANAS® represents comfort, happiness and freedom in the most simple and spontaneous form for everyone’s feet.

 

Present in over 100 countries globally HAVAIANAS® has become a footwear staple for millions of people all over the world and continues to innovate with new shapes, technologies and options from the iconic flip flops, to swimwear, apparel and accessories.

HATCH is the team behind the Tommy Hilfiger and Calvin Klein digital showrooms.

BORN FROM FASHION BUILT FOR FASHION

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